Last month we released our new product, LighterPRO. It is already in the hands of healthcare providers at Loma Linda, UPenn, Kaiser and several other large health systems. LighterPRO is the first software + services that enable a healthcare provider to prescribe a personalized nutrition program for his or her patients based on their disease state. And, this advancement is nothing short of groundbreaking. Here is why:
Food has enormous power to harm or heal. According to Francesco Branca, director of the Department of Nutrition for Health and Development at the World Health Organization, “unhealthy diet is the top risk factor for the Global Burden of Disease. The relative importance of this factor has been growing and requires urgent attention.”
We all know someone who is living with, or who has passed away because of a chronic disease such as diabetes, heart disease, or cancer. A global study found that approximately 133 million Americans, representing more than 40% of the U.S. population, have a chronic disease. That number is projected to grow to an estimated 157 million, with 81 million people having multiple conditions. The National Health Council cites that chronic disease is the cause of 7 out of every 10 deaths in the United States. 75% of all health care costs go towards treating chronic conditions; often ineffectively in reducing early mortality.
While these statistics are heartbreaking (and for many of us these not just statistics, they are hospital visits and funerals), there is also some good news.
Research has shown that we can prevent, and in some cases even reverse chronic disease through diet. Dr. Ostfeld, a renowned cardiologist at Montefiore Hospital said in a Forbes article, “If the pharmaceutical industry produced a pill that provided the healing power of a plant-based diet, it would be a blockbuster.”
Although we’ve known about the healing power of a diet rich in fruits and vegetables for decades, mainstream medicine is only now starting to recognize the power of nutrition to reverse disease. In fact, Reuters recently reported on a study that showed we could save over $100 billion in healthcare costs by prescribing personal nutrition plans to patients.
The Troubling Gap Between Nutrition Advice and Healthy Eating
Currently, healthcare providers lack a scalable tool to prescribe a personalized nutrition program for their patients at risk for early mortality due to chronic disease. Last year, we surveyed hundreds of healthcare providers, all of whom were very motivated to prescribe a better diet for their patients. When we asked them what kind of tools and resources they use to prescribe food as medicine, they listed the following four:
Documentaries and books
Handouts that they downloaded from the internet
Handouts that they have made themselves
Cookbooks or recipe sites on the internet
The problem with all these resources is that none of them can be personalized to the individual patient’s needs. Theses impersonal resources do not take into consideration key factors such as the patient’s particular health goals, the kinds of food they like and dislike, what their cooking skills are, who else they are feeding at their dinner table, their socio-economic status, or what kind of kitchen equipment they have at home. And, because these resources are not personalized to a patient’s need, it makes it that much harder for patients to stick to the plan, change their behavior and achieve better health outcomes.
To help people make a transition to better eating habits, nutrition programs must be personalized, delicious, easy-to-use, and convenient. They must enable progress tracking and provide long-term support for patients.
Partnering to Bridge the Gap
It turns out that it isn’t just healthcare providers who are frustrated with a lack of tools and resources: patients are also frustrated by the lack of guidance they currently receive from mainstream healthcare.
Through MassChallenge, we partnered with AARP, and their team organized two days of focus groups to better understand what patients want when it comes to dietary advice and support. AARP recruited people recently diagnosed with a chronic disease who shared with us the types of dietary advice they received from their healthcare systems.
We learned that most people, when diagnosed with a chronic disease like diabetes or heart disease, know they should change the way they eat and are generally motivated to do so. However, participants expressed deep frustration with the advice they received from their healthcare provider. They reported receiving generalized advice such as, “cut down on carbs” or “stay away from sodium” or “read nutrition labels” or “don’t eat ice-cream.” If their healthcare provider did go into more detail, patients generally got the “no, no, no” diet, i.e. they were given a general list of foods they shouldn’t eat. But we know that what people really want is the “yes, yes, yes” diet. They want to know that there is an abundance of foods they can enjoy while they heal their bodies. This “yes-to-food” approach is what motivates them to stick with (and actually begin to enjoy) a nutrition program.
When patients don’t get advice from their healthcare provider they turn to advice from friends and family, popular media, or follow current diet fads. None of these are credible or effective sources that can provide lasting change, and in some cases they may even be dangerous for a patient’s health.
It’s clear that an enormous gap exists between a healthcare provider being able to give personalized dietary advice and a patient being able to turn that advice into healthier eating. Closing this “advice-behavior” gap creates value for both the healthcare provider and the patient. By overcoming these challenges, we can create better eating habits, reduce medical costs, and ensure a healthier and happier population.
Over the last year we built software and services that enable healthcare providers, health systems, payers or employee health benefit providers to quickly generate a personalized nutrition program based on the patients’ disease state or health goals. We also integrate with grocery delivery through our partners at Amazon, Instacart, and Peapod for added convenience. With LighterPRO, a mom who is at risk for heart disease can walk out of a doctor's appointment with a personalized nutrition program, along with the opportunity to have a curated bag of healthy groceries delivered to her doorstep within hours.
LighterPRO pre-sold to health-care professionals in the U.S., Canada, Switzerland, Australia and the United Kingdom. It is now being used by providers at Kaiser, UPenn, Loma Linda and many other health institutions. We are also now partnered with MGH, the teaching hospital for Harvard Medical School, and AARP.
As we immerse ourselves in this work, we are fired up to provide an effective, scalable, software solution for making food-as-medicine a healthy reality in the lives of patients and healthcare providers. We have many more announcements and product enhancements coming in the months ahead, so please do stay in touch. You can also follow us on Facebook, Instagram, or LinkedIn.
At Lighter, we empower better eating habits for all of humanity and for generations to come; we’d love for you take this journey with us.